Why UTampa?

I chose the University of Tampa for its strong commitment to academic excellence, innovative and cutting-edge programs, and vibrant campus community. With a focus on real-world experience and opportunities for professional growth, UTampa’s prime location in downtown Tampa also offers invaluable networking possibilities with businesses in the region, further enhancing my educational experience.

Best Colleges Ranking

AACSB Accreditation

Princeton Review

Bachelor of Science in Marketing

The marketing program at UTampa stands out for its blend of theory and practical application. The curriculum is designed to keep pace with industry trends, offering courses that focus on digital marketing, branding, data-driven strategies, and market research. The program emphasizes hands-on learning, providing students with the opportunity to work on real-world projects and case studies that simulate challenges faced by businesses today. With access to internships, networking events, and workshops, students can gain valuable experience and build connections within the marketing community.

Relevant Coursework

In this class, I gained a strong foundation in digital marketing theory and practical application. I explored key digital channels and platforms, including Owned, Paid, and Earned Media, to understand how they drive effective marketing strategies. I also developed solid working knowledge of digital platforms, KPI metrics, and ethical decision-making in crafting strategies.

In Spring 2025, I will take Global Marketing to understand the complexities of marketing in a global environment. This course will help me explore cultural and environmental differences, international research, and strategies for adapting product, price, promotion, and distribution to diverse markets.

In Spring 2025, I will take Promotion and Branding Strategies to deepen my understanding of integrated marketing communications. This course covers advertising, PR, branding, and social media, teaching me to develop cohesive plans that strengthen brand identity and engagement.

In Spring 2025, I also plan to take a Digital Media class to enhance my design skills and gain hands-on experience with Adobe Creative Suite tools. This course will provide valuable context on the history and theory of digital tools while teaching practical techniques for creating impactful and diverse media projects.

My Achievements

COB Dean’s List of Honors

Phi Kappa Phi Honor Society

COB Dean’s Advisory Group

UTampa
Beta Gamma Sigma

Student Organizations

American Marketing Association

The Advertising Club

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